Q&A with Jay Allen President & CEO – Wayfinder Family Services – Holiday 2025

Wayfinder Family Services President & CEO

Could you explain why Wayfinder always asks, “Can we do more?”

From Wayfinder’s founding in 1953, we have always asked, “Can we do more?” to address needs in our communities. Every time we asked this question, the answer was a resounding “Yes!” This awareness of need has driven our growth in programs, the geography we serve and the number of children and families we assist each year. I am so proud to lead an organization that offers children, adults and families so many different types of support to overcome their obstacles. Whether people are grappling with vision loss, developmental disabilities, mental health issues or family instability, Wayfinder can do more to help them find their way.

Can you give us an example of Wayfinder staff living the “do more” spirit?

Our social workers always step up to help families in need. Rita got a call at midnight from a single mom in one of our programs who had three young children, one of whom was ill. The mother needed medicine for her sick child but did not have anyone who could watch her children while she picked it up. Going to a pharmacy in the middle of the night is not in Rita’s job description, but she was happy to “do more” to help this family. There is a story like this in every Wayfinder program. Our staff do more every day. Wayfinder will keep asking “Can we do more?” as we serve more children, adults and families across California.

 

Can we do more?
It’s the question our founder Norm Kaplan asked in 1953; watch our latest video for our answer today:
www.WayfinderFamily.org/DoMore

November 25, 2025